Friday, August 21, 2020

Discover the Earliest English Dream Poem

Find the Earliest English Dream Poem The Dream of the Rood is the most punctual English dream sonnet to be found in composed structure. The Dream of the Rood is an unequivocally Christian sonnet that endeavors to speak to Anglo-Saxons from an agnostic culture. Starting points and History of The Dream of the Rood The sonnet was first found on the Ruthwell Cross, an enormous, stone cutting dating to the mid eighth century. Eighteen stanzas of The Dream of the Rood were cut into the cross in runic lettering. This was every one of that was known about the work to researchers until the total sonnet was found in 1822 in northern Italy in the tenth century Vercelli Book. Substance of the Poem In The Dream of the Rood, an obscure writer dreams that he experiences a delightful tree. It is the rood, or cross, on which Jesus Christ was executed. It is wonderfully improved with gold and jewels, however the writer can recognize antiquated injuries. The rood tells the artist how it had been compelled to be the instrument of Christs passing, portraying how it, as well, encountered the nails and lance pushes alongside the Savior. The rood proceeds to clarify that the cross was at one time an instrument of torment and passing, and is currently the astonishing indication of mankinds reclamation. It charges the writer to recount his vision to all men with the goal that they, as well, may be reclaimed of wrongdoing. Verifiable Significance The sonnet has been the subject of abstract and verifiable investigation for ages and has been deciphered in an assortment of ways. The Dream of the Rood likewise gives an important window into early Christian England. The fantasy vision utilizes solid pictures of Christ so as to arrive at individuals from the Anglo-Saxon warrior culture, who esteemed quality above lowliness. This may have been a conscious system to change over agnostics to Christianity. It likewise reflects how the picture of Jesus was adjusted to suit various societies. Source Glenn, Jonathan. The Dream of the Rood. Teresa Glenn, Lightspill, 2016.

Monday, June 29, 2020

5 Best Practices of Highly Effective Direct Mail Marketing Campaigns

Direct mail is not dead or in a cryogenic freeze. It has not joined the video cassette or the typewriter as an obsolete relic. Even here in the digital age, implementing a traditional direct mail campaign can still be a highly effective tool in your brand's marketing toolbox. Related: Direct mail marketing: Does it still work in 2018? Engaging customers through multiple platforms & channels is the ticket for boosting your response rate. Direct mail is a path to success when it's personalized to your target audience and driven by a well-executed direct marketing strategy. So, what can set your direct mail campaign apart? Here are 5 effective practices you can implement to attract customers' eyes (and dollars) to your business. Personalize your content Everyone wants to feel special. Taking an individualized approach with direct mail can create that feeling for customers and potential customers alike. Rather than seeing your mail as junk, they'll feel like you really know them and understand their needs. It starts with using a recipient's name, but it doesn't end there. Find a way to connect by personalizing the product or service you offer. This can be as simple as adding the address and operating hours for your organization's nearest location. It could also involve tailoring a specific offer toward products that will be most relevant to them based on observable data. When you break your target audience into narrower niches, then tailor a personalized offer for each person, it will supercharge your marketing efforts. Your content will have a better chance of resonating with your audience and generating sales down the road. Add more information A flyer, brochure or insert can feel more permanent than a tweet or an email. Your audience can see it, handle it and read it. A customer is likely to spend more time with a piece of direct mail than with an email or tweet. It opens the door to provide more information. Include all the information you need to get customers to make the decision you want. There are a few ways to accomplish this goal: Use clear, attractive images that draw the eye. Incorporate graphics & text that mesh with your brand and convey the right message about your products or services. Include authentic testimonials that show a customer why they should choose you over a competitor. The most important thing is to keep your focus squarely on the customer's needs. You want to earn their loyalty, and your direct mail content should aid in reaching that goal. Concentrate your message on how your brand benefits the customer in terms of value, convenience and quality. Looking for free direct mail templates?Give us a try. Get started, it's free or sign up with google By signing up you agree to our Terms of Service and Privacy Policy Make your call-to-action count The goal of direct mail is the same as any other marketing channel. You want to convince a customer that doing business with you will improve their life. That's where a well-designed call-to-action is so essential. It's the glue that holds everything together. A call-to-action should be compelling enough to spur a customer to take action. You should make it clear, concise and powerful. Keep it in front of them by including the call-to-action multiple times throughout the piece. In this case, don't look at the repetition as being annoying. It actually helps a customer remember your offer long after they read the mail. So, where should you include it? Use sidebars and a postscript that are offset from the main body of content to deliver a repeated call-to-action. Incorporate a consistent voice that ties back into your core brand messaging. Keep data fresh Timing is everything with an effective direct mail campaign. You have to send it to the right people in the right places at the right times to get the maximum return on your investment. The best way to put the odds in your favor is to keep your database relevant and up-to-date. Accurate data helps you correctly identify your target audience and their interests. It also helps you avoid missteps on building out mailing lists. If a lawn care company distributes mailers to the residents of an apartment complex, for example, it's likely to be a wasted effort because few of those people will need their services. Keeping data up-to-date would help such a company locate neighborhoods filled with homeowners who would love to use their services. Having correct data will help you understand which stages of life your customers are in and how to best meet their needs. Marketing is most effective when you can offer evidence that your brand fills an identifiable need for your target audience. It sticks with them and keeps your business fresh on their mind. Integrate with other marketing Your direct mail strategy should not be stranded on a deserted island among the palm trees and coconuts. Integrate this strategy with your other marketing efforts, so that it's a part of the same marketing plan. This also means sticking with it once you get started. Persistence pays off in all forms of marketing. One-and-done approaches won't work, because you can't cast a wide enough net to pick up every potential customer. Be prepared to send out multiple mailers to your target audience. Utilize A/B testing to see which content strategies work best, so you can optimize your efforts. It typically takes multiple contacts before direct mail finally spurs a call-to-action. Align your direct mail campaign with your emails, online ads and social media promotions. Use the same images, graphics, coupon codes and other materials in those digital efforts. It builds synergy and keeps the customers going in the right direction, no matter where, when and how they made initial contact with your brand. Sending direct mail in Lucidpress Learn more about the new direct mail features in Lucidpress, and give it a test drive.

Tuesday, June 2, 2020

Overview of SAT Evidence Based Reading and Writing Writing and Language Test

The Scholastic Aptitude Test (SAT) is a paper-pencil test used for admissions into US colleges for undergraduate courses/freshman entry. The test is used to assess a student’s readiness for college. The duration of the test is 3 hours and 50 mins. The official site for the SAT is https://collegereadiness.collegeboard.org/sat. The SAT is divided into five sections: Evidence based Reading Test Evidence based Writing and Language Test Math (no calculator) Math (with calculator) Essay (optional) All the sections are given is the same order as mentioned above. The Evidence Based Reading and Writing test score ranges from 200-800 and the Math score also ranges from 200-800. Total score ranges from 400-1600. Essay section is optional and its scores are graded separately. The Writing and Language test is the second section of the SAT. There will be a total of 44 questions which must be answered in 35 minutes. All the questions are based on passages, there are no standalone questions. You can expect 4 passages in the Writing and Language Test and each passage will be accompanied by 11 questions. All questions are multiple choice questions wherein you will be given 4 answer choices to choose from. There will be one right answer for each question. Some passages will be accompanied by a graph or a chart, and for such passages you will have certain questions whose answers will be based on the analysis of the graph or the chart. You do not need to have prior knowledge on any of the topics of the passages. The information provided in the passages are enough for you to answer questions. The passages will be based on the following topics: Careers; History/Social Studies; Humanities and Science. The Writing and Language test section tests your understanding on grammar, meaning and word-usage. Its about proofreading passages, identifying errors and making corrections. The four types of question that you will across on the Writing and Language test are: Grammar Questions Word-Usage Questions Passage Structure Questions Graph Interpretation Questions A typical Writing and Language Test question will look like this: Related articles # Inequalities 0 661 # Coordinate Geometry 0 1069 #SAT Writing And Language Word- Usage Question Type 0 1163 #SAT Writing And Language Passage Structure Based Question Type 0 2847 #SAT Writing And Language Grammar Question Type 0 1792 Kevin spent hours poring over his books and practicing questions so that he could ace his college exams.      3 However, he was one of the top three students in the class when the final exams were declared. Select an Answer 3. A NO CHANGE B Since, -->C Surprisingly, D As a result

Tuesday, May 19, 2020

Brief Guide to the Architecture of Chicago, Illinois

Chicago, Illinois is known for its architecture and has long been connected with some of architectures most important names—Frank Lloyd Wright, Louis Sullivan, Mies van der Rohe, and Holabird Root. Follow these links for a virtual tour of must-see architecture in Chicago. Must-See Buildings in and around Chicago: Willis Tower (formerly the Sears Tower)Auditorium Building, Adler SullivanThe Manhattan BuildingFarnsworth House (near Chicago)The Old Colony Building The Marquette Building Leiter Building (II) (Sears, Roebuck Company Building)The Robie HouseThe Rookery The Arthur Heurtley HouseFrank Lloyd Wright HomeFrank Lloyd Wright StudioFrank Lloyd Wrights First Prairie Style House, the Winslow House, 1893Frank Lloyd Wright Pre-1900 Queen Anne Style HousesFrank W. Thomas HouseNathan G. Moore HouseWilliam Winslow ResidenceJay Pritzker Music Pavillion by Frank GehryAqua Tower by Jeanne Gang, 2010 Famous Chicago Architects: Daniel BurnhamBruce GrahamWilliam HolabirdWilliam Le Baron JenneyLudwig Mies van der RoheLouis Henri SullivanFrank Lloyd WrightJeanne Gang Chicago Before the Internet: Today we think nothing of shopping online. Ever hear of Amazon.com? What Amazon offers is a catalog of things to buy that can be shipped to your home. Before the digital revolution, the catalog of things was printed on paper, mailed to homes, and family members would circle items and turn down page corners for the treasures that they wanted. The Wish List in the Wish Book was the old Shopping Cart. Chicago was at the hub of the American Industrial Revolution—skyscrapers were being built and a great network of rail lines converged in Chicago at the turn of the 20th century. The US Postal Service delivered mail by rail to remote and rural locations. Sears, Roebuck Co., based in Chicago, delivered everything else—including jewery, farm equipment, groceries, and the precut supplies to build entire homes. Browse our reproduced catalog pages from Sears and other mail order companies in Bungalows by Mail, Index to Selected Floor Plans. The competition became fierce, and marketing tactics became familiar to what we know today. Through these pages, we begin to see how modern Chicago became so quickly. Learn More About Architecture in Chicago: What is the Chicago School? Skyscrapers with StyleChicago Architecture FoundationSite includes a virtual walking tour past famous skyscrapers.Chicago Architecture and Design by Jay Pridmore and George A. Larson, Abrams, 2005Chicago Architecture and Design, 1923-1993: Reconfiguration of an American Metropolis, edited by John Zukowsky, Prestel, 2000Chicago Architecture: 1885 to Today by Chicago Architecture Foundation (C.A.F.), 2008Chicago (America the Beautiful), Firefly, 2009AIA Guide to Chicago by Alice Sinkevitch, 2004A View from the River: The Chicago Architecture Foundation River Cruise by Jennifer Marjorie Bosch and Hedrich Blessing, 2008Lost Chicago by David Garrard Lowe, University Of Chicago Press, 2010Cool Chicago by Kathleen Maguire, Pavilion, 2014The Encyclopedia of Chicago edited by James R. Grossman, Ann Durkin Keating, and Janice L. Reiff, University Of Chicago Press, 2004 Plan Your Chicago Architecture Visit: For excellent tours of Chicago architecture, visit the National Register of Historic Places. Youll find maps, photographs, historical information, and travel recommendations. Choose a Historic Chicago Hotel: If youd like to stay in a historic landmark building, youll be interested in the following hotels. Millennium Knickerbocker Hotel. Built in 1927, the centrally-located 14-story hotel is known for its lavish Crystal Ballroom.Deer Path Inn. Located 30 miles north of Chicago in Lake Forest, this stately Tudor is modeled after a 15th-century English Manor House.The Burnham Hotel has taken over the historic Reliance Building, one of Chicagos early skyscrapers, completed in 1895 and fully remodeled in the 1990s Look for Special Offers in Chicago: For special offers and helpful visitor information, explore the goChicago pages here at About.com.

Saturday, May 16, 2020

The Enlightenments Eras Most Notable Thinkers - 1684 Words

The Enlightenment was a crucial period in modern history for the simple fact that it engendered some of the thoughts that are directly responsible for contemporary social, political, and religious institutions. This epoch, along with the Renaissance, helped to spur Western Civilization out of the Dark Ages and into contemporary conceptions of modernization. Not surprisingly, this time period is characterized by a number of different seditions and the revolutionary tenets that fueled them which were markedly at variance with social, political, and religious notions that preceded them. As these three spheres of life often intersect with one another, there is some degree of difficulty in isolating their specific causes in terms of respective Enlightenment principles. However, history has revealed that some of the most distinguishable characteristics of this historical era are its different ideas regarding the nature of politics and the role of government in ruling over the people, its n ew regard for and conception of traditional viewpoints of religion, and a philosophical divergence with the past in terms of ethics and psychology; a review of the Enlightenments most notable thinkers (such as Thomas Hobbes, John Locke, Thomas Jefferson and Benjamin Franklin) readily confirms this thesis. One of the central tenets of the Enlightenment that profoundly affected the confluence of social, political and religious aspects of life is the notion that man was endowed with the power toShow MoreRelatedThe Enlightenment1278 Words   |  6 Pages World Literature The Enlightenment’s Impact on the Modern World The Enlightenment, Age of Reason, began in the late 17th and 18th century. This was a period in Europe and America when mankind was emerging from centuries of ignorance into a new age enlightened by reason, science, and respect for humanity. This period promoted scientific thought, skeptics, and intellectual interchange: dismissing superstition, intolerance, and for some, religion. Western Europe, Germany, France, and Great Britain

Wednesday, May 6, 2020

Public Speaking Midterm - 1449 Words

Public Speaking Midterm Study Guide This exam covers all material covered in readings and class lectures/activities. The chapters from the Lucas text covered on this exam are: 1, 2, 4, 6, 8, 9, 10, 12, 13, and 14. Remember items may be included on the exam even if they were not specifically identified on this study guide. The exam is worth 100 points and will consist of both multiple choice, true/false, and short answer questions. The aim is to test your comprehension of the material covered in class more than your memorization of terms. The exam will begin promptly at the beginning of class on THURSDAY, FEBRURARY 23rd Chapter 1 What are the similarities and differences between public speaking and conversation? †¢ Similarities†¦show more content†¦Ã¢â‚¬ ¢ Support versus overarching What are the four types of connectives and how are each used throughout a speech? Be able to recognize them in a speech. †¢ Transitions †¢ Internal previews †¢ Internal summaries †¢ Signposts – first second third Additional Key Terms: Balance - Strategic organization - Main points – the major points developed in the body of a speech most speeches contain from two to five Supporting material – the material which supports the main points Connective – how to connect the main points Transition – a word of phrase that indicates when a speaker has finished one thought and is moving on to another Internal preview – statement in the body of the speech that lets the audience know what the speaker is going to discuss next Internal summary – a statement in the body of the speech that summarizes the speaker’s preceding point or points Signpost – first, second, third Chapter 9 What are the four elements of an effective introduction? Be able to recognize them in a speech. †¢ Get attention and interest †¢ Reveal topic †¢ Establish credibility and goodwill †¢ Preview body of speech What are different styles/examples of attention getters in an introduction? †¢ Relate topic to audience †¢ State importance of topic †¢ Startle audience †¢ Arouse curiosity of audience †¢ QuestionShow MoreRelatedBecoming A First Generation College Student1016 Words   |  5 Pagesconstant battle of not being good enough defeated me. My parents only spoke Spanish, and were unable to help me with my school assignments. As I struggled with my academics silently, my self-consciousness and insecurities grew. The fear of speaking out in public was a lingering shadow that developed more, as I grew older. Being that English was my second language, I had always felt inferior to those who spoke English as their primary language. 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Cognitive Dissonance Theory - 1621 Words

Leon Festinger created the cognitive dissonance theory as an attempt to explain why people desire to have consistency between their behaviors and actions. Cognitive dissonance is the distressing mental state people feel when they find themselves doing things that don’t fit with what they know, or having opinions that do not fit with other opinions they hold (Festinger, 1957; as cited in Griffin, 2009). Thus, people are motivated to change either their behavior or their belief when feelings of dissonance arise. Dissonance is reduced using three mental strategies. Selective exposure is the strategy used before a decision is made. The premise of this strategy is to avoid information that is likely to increase dissonance. The second†¦show more content†¦The difference between condition one and three is that condition three allowed the participants to self-affirm after finding out their verdict was in disagreement with the other group members. Festinger argues that the lac k of choice adds consonant cognitions which reduce the overall amount of dissonance that otherwise would be experienced (Festinger, 1957, 1958; as cited in Matz Woods, 2005). Additionally, the opportunity to self-affirm strengthens self-worth and thereby reduces the dissonance created when people’s actions threaten their personal integrity (Simon, Greenberg, Brehm, 1995; as cited in Matz Woods, 2005). Thus, Matz and Woods hypothesize that dissonance will be reduced by the lack of choice and the opportunity to self-affirm. The results show low levels of discomfort in the lack of choice and self-affirmation conditions, providing an explanation of the kinds of strategies people use to reduce dissonance. Study three introduces an interpersonal strategy introduced by Festinger: changing one’s own attitude to align with others’ opinions (Festinger, 1957; as cited in Matz Woods, 2005). Building off of Festinger’s idea of changing one’s attitude thre e conditions are used in this study. The three strategies used are: (a) changing one’s own attitudes to agree with others in the group, (b) influencing others to change their opinion, and (c) joining a different, attitudinally congenial group. The end results showShow MoreRelated Cognitive Dissonance Theory Essay1027 Words   |  5 Pages nbsp;nbsp;nbsp;nbsp;nbsp;The theory of Cognitive Dissonance states that when individuals are presented with information that implies we act in a way that contradicts our moral standards, we experience discomfort (Aronson, Wilson, and Akert, 1998, P. 191). This is considered Cognitive Dissonance, A psychological term used to describe mental conflict that occurs when beliefs or assumptions are contradicted by new information; arouses unease or tension; relieved by one of several defensive maneuvers:Read MoreCognitive Dissonance Theory Paper1375 Words   |  6 PagesCognitive Dissonance Theory Paper 1 Cognitive Dissonance Theory Paper Psy 400 Axia Online Cognitive Dissonance Theory Paper 2 Introduction The cognitive dissonance theory has many possible scenarios and examples chosen throughout life. The theory will be either enhanced or decreased depending on a number of factors such as the person’s moral values, social upbringing, and social status at work, religiousRead MoreCognitive Dissonance Theory - Applications2122 Words   |  9 PagesCONTENTS 1. Introduction 1.1. What is Cognitive Dissonance? 1.2. Cognitive Dissonance Phenomena 1.3. Ways to address Cognitive Dissonance 1.4. Significance 2. Project Statement 3. Methodology 3.1. Sample 3.2. Material 3.3. Procedure 4. Results 5. Conclusion 6. References 1. Introduction 1.1. What is Cognitive Dissonance? The cognitive dissonance theory was proposed by a famous psychologist Leon Festinger in the 1950’s. The theory states that if a person holds two inconsistentRead More Cognitive Dissonance Theory Essay3265 Words   |  14 PagesCognitive Dissonance Theory Leon Festinger shared his brilliance with the world when he, opposing all previous psychological behaviorist work, created the Cognitive Dissonance Theory. In his own words, he quickly sums up this quite complex theory: If you change a person’s behavior, his thoughts and feelings will change to minimize the dissonance (Groenveld, 1999, p.1). In order to decode this dense statement, we must first be aware that Festinger held to be true that humans have a deep abidingRead MoreThe Theory of Cognitive Dissonance Essay example877 Words   |  4 Pages The theory of cognitive dissonance started as a very simple observation by Leon Festinger that people do not like to deal with inconsistency. This simple observation led to the development of a theory that became very controversial, and it would be this controversy that propelled the theory forward. Many years of research has led to many different ideas of what cognitive dissonance really is and why it actually occurs. Festinger developed the term cognitions while developing his theory on cognitiveRead More The Validity of Cognitive Dissonance Theory Essay2607 Words   |  11 PagesDescription of Theory The term dissonance refers to when one cognitive element is inconsistent with another cognitive element according to the lecture notes of Professor Soreno. Cognitive elements can be categorized in four groups called beliefs, attitudes, values, and perceptions of behavior. Beliefs can be defined as a perception that something exists or not. This perception can range from a central or peripheral type of belief. The more central a belief is, the harder it is to change that beliefRead MoreLeon Festingers Theory Of Cognitive Dissonance1500 Words   |  6 PagesThis essay will evaluate the presentation of Leon Festinger’s theory of cognitive dissonance in the world of social psychology. Throughout I will discuss the establishment of his theory, it’s supporting evidence and any limitations of this. I will also deliberate what it can explain and the alternative explanations presented by other psychologists; how they differ from Festinger’s, how they add to Festingerâ₠¬â„¢s original theory and finally how they extend the knowledge in understanding the interactionRead MoreAn Examination of Festingers Cognitive Dissonance Theory and Notable Modifications2030 Words   |  9 PagesFestingers Cognitive Dissonance Theory and Notable Modifications Sometimes the greatest test of a theory is its longevity. Over time, some theories will be disproved, some will be modified, and some will become the basis for a whole new group of theories. Leon Festinger’s theory of cognitive dissonance has stood up to challenge for over forty years, and is considered by many to be the single most important theory of social psychology. Though there have been modifications to the theory afterRead MoreThe Cognitive Dissonance Theory ( Cdt ) Essay2141 Words   |  9 PagesIntroduction This paper applies the principles of the cognitive dissonance theory (CDT) to the potential racial motivations of homegrown terrorists. Generally, the CDT rests on the premise that in a situation where one is faced with conflicting attitudes, beliefs, or behaviors, there is a need to restore harmony, with his or her pre-existing thoughts and ideas. In addition, this need for harmony can give rise to irrational and sometimes maladaptive behaviors in order to reinstate that balance (McleodRead MoreLeon Festinger s Theory Of Cognitive Dissonance1855 Words   |  8 PagesLeon Festinger s theory of cognitive dissonance (1957) sets its meaning on the theory that behavior does not support the attitude or vice versa. At many times individuals see themselves experiencing this phenomenon, so in order to reduce this dissonance, either the attitude or the behavior needs to be altered or changed. A perfect example would have to be when a white person says that black and whites are all the same y et he/she would not want to live in a neighborhood with the majority of the population